Marie-France LyrasVice President of Sales
The Vice President of sales has two distinct mandates in the performance of his duties. First, it supports the management and sales of each of the banner stores in order to achieve the company’s objectives. The second part of its mandate also consists of developing the network of retailers in various local and international markets under the banner Ateliers Jacob, to increase the group’s presence and business volume in new territories and thus ensure the growth of the organization for years to come. Its structural and organizational qualities lead to the optimization of the sales process value chain to ensure a personalized and optimized customer experience for both B2C and B2B trade.